AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps in New Zealand Q2 2023
An overview of the performance of the top 5 beauty retail apps in New Zealand during Q2 2023, highlighting trends in downloads and active users.
In Q2 2023, the top 5 beauty retail apps in New Zealand showed varied performance in terms of downloads and active users. Here’s a detailed look at the trends:
MECCA - Beauty Shopping saw a notable increase in weekly downloads, peaking at 2K in mid-May. The app's weekly active users also grew steadily, reaching approximately 8.7K in mid-June.
Sephora - Beauty Shopping maintained a stable download rate, with a high of around 1.5K in mid-April. The app's weekly active users fluctuated slightly but remained strong, hitting a peak of roughly 13.6K in mid-June.
Lush Fresh Handmade Cosmetics experienced modest growth in downloads, with a peak of 294 in the last week of June. The app’s weekly active users gradually increased, reaching 261 by the end of the quarter.
OLIVEYOUNG GLOBAL showed consistent download numbers, peaking at 231 in early June. The app's weekly active users saw a slight upward trend, culminating in 758 by the end of June.
Nykaa – Makeup/Beauty Shopping had relatively lower download numbers, with a peak of 130 in late April. Weekly active users for Nykaa saw some fluctuation but remained steady, averaging around 1.7K throughout the quarter.
These trends reflect the dynamic nature of the beauty retail app market in New Zealand. For more detailed insights and data, visit Sensor Tower.
